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Marble Surface

Job Position: Sales & Marketing Manager


As the Sales & Marketing Manager, you are responsible to develop and foster business through pro-active direct sales, marketing, telemarketing, direct mail, appointment calls and tours of the hotel. Assist in selling guest rooms, catering services and banquet facilities, soliciting future conference business for the hotels in assigned market areas, maintaining and exceeding sales targets defined by the management.

Also, as a Sales & Marketing Manager, you have to develop strategic action plans for hotels to drive measurable, incremental sales revenue. Identify areas of opportunity in performance and recommend tools and sales training to optimize performance at various point of sales. Additionally work with individual hotel teams to identify skill development areas and properly deploy sales and marketing resources.

You should be able to provide high-level of administrative support such as: conducting research, preparing statistical reports, collecting and processing sensitive data.  

Additionally Work directly with key decisions makers Corporates or/and Travel agents, with their negotiated rates, confirming their accommodation, meetings and events.


  • Serve as the external point of contact for clients and communicate with them by phone and email to respond to questions and requests.

  • Responsible for coordinating externally with the sales & marketing team.

  • Generating reports, preparing proposals, collections details, coordinating with clients & suppliers.

  • Prepare sales-related documents throughout the sales process (e.g., proposals, contracts, banquet event orders, CVGR Letter).

  • Gather materials and assemble information packages (e.g. brochures, promotional materials, sales demo kit, welcome kit, souvenir etc.).

  • Generate group and/or corporate leads through internet prospecting, networking, and telemarketing.

  • Arrange hotel site tours with potential clients.

  • Utilizes efficient sales strategy for the maximization of hotel revenue.

  • Coordinates necessary arrangements with vendors relating to sales.

  • Establishes strong relationships with vendors to ensure maximization of hotel revenue.

  • Clear understanding of the hotels business strategies then set goals and to determine action plans to meet those goals

  •  Identify new markets and business opportunities and increase sales.

  • Represent the Hotel externally in various events and exhibition.

  • Implements all sales action plans related to my market areas as outlined in the marketing plan.

  • Conducts daily sales calls and arrange site inspection trips to hotels by corporate clients.

  • Able to provide quick and timely responses, immediate communication to the properties, develop professional long term business relationships.

  • Provide the highest quality of service to the customer at all times. 

  • Participates in sales calls to acquire new business and/or close on business.

  • Executes and supports the operational aspects of business booked (e.g. CVGR (Company Volume Guarantee Rate), generating proposal, Corporate Rate Application letter, customer correspondence). 

  • Able to supports hotels service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience.

  • Accompany sales team on sales calls to potential clients to assist in development of the account and to access the effectiveness and sales skills of the sales person.

  • Targeting key accounts potential for the company.

  • Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.

  • Develops relationships within community to strengthen and expand customer base for sales opportunities.

  • Works with management team to create and implement a sales plan addressing revenue, customers and the market.

  • Set example through professional, friendly attitude towards clients and co-workers, timely response to clients and co-workers needs and observance of sales office standard.

  • Ensure hotel meets or exceeds budgeted goals.

  • Follow and track company cross-sell procedures.

  • Utilize company profile database to determine geographic areas for travel agent calls while maintaining top and existing travel agent accounts.

  • Assists with the development and implementation of promotions, both internal and external.

  • Creating a focus on attracting new business.

  • Updating and owning your sales strategy & sales plan with the Management.

  • Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).

  • Leads on-property sales functions to build long-term, value-based customer relationships that enable achievement of hotel sales objectives. 

  • Develop and send informative press releases to targeted lists highlighting all activities and promotions.

  • Maintain and expand corporate incentive program via direct mail, personal visits etc.

  • Monitors all day to day activities of direct reports.

  • Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).

  • Presenting and selling available and suitable banquet / event options to the highest possible standard.

  • Contact Meeting Planner by mail, telephone, customer outings and site inspections.

  • Arrange Hotel show rounds.

  • Negotiate space, dates and rates to obtain booking goal while focusing on shoulder and off season business.

  • Identify need periods and undertake comprehensive program of sales activity to secure new and adhoc business minimizing the impact of low activity periods.

  • Assist externally in development and solicitation of Banquet and event package plans and aimed at conference business and encourage repeat business.

  • Attend trade and travel shows of various market areas for promoting hotels event business.

  • Build strong relationships with customers to fully understand their needs.

  • Bring in direct guests though online marketing and advertising.

  • Helping the hotel to identify new avenues of business and bring in more banquet events to the hotel.

  • Acquiring and developing new business accounts and preparing sales proposals for clients.

  • Also develops strategic action plans for hotels to drive measurable, incremental sales revenue.

  • Other duties and tasks assigned by the management within the job scope.

  • Prerequisites:

  • The ideal candidates should have a successful sales track record in direct sales and an ability to develop targeted prospect databases. High degree of commercial awareness and be able to understand links between sales and profit with excellent sales and negotiation skills.

  • Speak with others using clear and professional language.

  • Prepare and review written documents accurately and completely.

  • Working knowledge of standard office administrative practices and procedures.

  • Excellent Customer service skills.

  • Proficient in using CRM, MS office software applications including MS office, Excel, Power point and Knowledge of sales and marketing modules

  • Able to effectively communicate in English, in both written and oral forms.

  • Be friendly, customer centric, smile and able to work remotely.

  • Able to work under pressure, meet deadlines and achieve daily targets, whilst offering a very high level of Customer Service.

  • Proven success in a similar role and environment.

  • Empathy towards your customers and colleagues.

  • Pride and attention to detail.

  • Polished personal presentation with Warm, confident and hospitable personality.

  • Skills in digital design & community management a plus!

    3 year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major

    3 or more years of experience working in Hotels sales and marketing or related professional area in a similar role. 

    WDC APARTHOTEL main mission it's to give maximum comfort to all our guests so they “Feel at home away from home”.
    We thereby pledge to put in all our talents and will, to the growth of the company.

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